The buzzword across nearly all industries, Artificial Intelligence (AI) has caused a lot of talk about how it can transform customer experience. But what does it actually look like when it’s put into playing a role in the customer experience? The possibilities may be endless, but primarily boil down to the following ideas.
Chatbots And Virtual Assistants
Virtual Assistants and customer service chatbots can turn everyday tasks into simple commands. Amazon Alexa, Google Home, Apple’s Siri are some of the virtual assistants that have found a way into our daily lives. These devices are multi-functional, can perform various type of work like setting appointments to create shopping lists, forecasting the weather etc. Additionally, many companies have created tasks with existing virtual assistants and chatbots so their customers can streamline their interactions with the brand. While Capital One allows customers to access their bank accounts through Alexa, Liberty insurance company makes it easy for customers to check the status of their claims through Google Home. Customers can now communicate with simple voice or text commands instead of having to waste time on the phone. These devices are not only time-saving but also help companies keep up with customers’ busy lives. As the technology evolves, the abilities and power of these devices will only continue to grow.
When it comes to customer experience, AI is a powerhouse. It allows companies to create faster, more personalized experiences as well as enable them to gain insights and advantages to lead customer experience in the future.