What It Takes for CMO's to own Customer Experience
Should the Chief Marketing Officer Oversee the Whole Customer Experience?
The Data-Driven CMO
  • This report examines the need for businesses to have a senior executive lead the end-toend customer experience.
  • Today, the value chain in companies has gone from products that became commodities to services that fuel anticipation of superb customer experiences that go beyond anything customers have expected previously.
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