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According to a recent IAB studies Video Advertising is no longer optional for brands and businesses.
Video advertising is one of the fastest-growing opportunities online today. The emotional draw of the television experience, the consumers’ adoption of broadband and the subsequent change in Internet content, capabilities, and consumption, all contribute to driving this growth. It is an extremely cost-effective media tool.
With more and more consumers upgrading to higher-quality mobile devices, there is bound to be more video consumption on smartphones and tablets. Larger Mobile Screens are helping in boosting Mobile Video Consumption. 48% of the Mobile Video Consumption is through Apps.